
Funnel Design Studio · Coaches · Consultants · Course Creators
You're Brilliant at What You Do.
Your Funnel Just Isn't.
Let's Fix That.
Research shows only 3% of visitors are ready to buy when they arrive. If your funnel is built for them — your failure rate is 97%. 97 out of every 100 people walk straight to your competitors and never come back. That's not a funnel. That's a liability. I build the one that fights the 97%.
Content work
Designed to Stop the Scroll.
I obsess over how everything looks. Beautiful things don't just get noticed — people instinctively trust them, value them, buy from them. Design isn't decoration. Design is the first sell.
“A page that converts is like a movie that lands. Every element is a character — the color, the type, the copy, the spacing, the image, right down to how a person carries themselves.
As the director, my job is to make sure every character earns their place and plays their role. When they do, the reader feels something. And feeling is what closes.”
The problem
Does This Sound Like You?

●
You have followers. You have traffic. But they land, they scroll, and they leave. Attention isn't the problem. The page isn't converting it.
●
You've tweaked the design. Maybe even used AI. But it still looks like every other page in your niche — because the tool is the same. The thinking wasn't different.
●
Your offer is premium. Your results are real. But the page doesn't look like either — and visitors feel that before they read a single word.
●
You've rewritten it. Redesigned it. Moved things around. It still doesn't convert. The problem isn't effort. The architecture isn't right — yet.
If any of this felt familiar — you're in the right place.
Keep reading.
You have a great offer. But if the page doesn't show it — congratulations, you've built the world's best-kept secret! There's a way to fix that.
Let me show you how.
Person behind the pixel
Hello, I'm Zee.
I've been in the rooms where real budget decisions happen — the kind where a brilliant offer still fails because nobody understood the buyer. Before I ever touched a design tool, I spent years across agency teams, Fortune 500 environments, and business strategy. I know how buyers actually think and what makes them say yes.
That history changes what I build. I'm not just thinking about how your page looks — I'm thinking about whether it still reflects your quality in two years. Whether it speaks to your specific buyer. Whether it earns trust before it asks for anything.
I use AI as amplification, not a shortcut. Because in the hands of someone who understands business and buyer psychology, AI doesn't just speed things up — it makes the thinking sharper.
“I don't build from templates. I build from first principles — what your specific buyer thinks, feels, and needs to say yes.”
The approach
Most Specialists Know One Thing Well.
I Know How They All Connect.
Most funnel builders come from one direction — design, copywriting, or ads. Because of my background, I came from all of them, plus the business side. That means I don't just build a page and hope. I connect every dot — from your brand's first impression to your customer's last referral.
AI amplifies the whole system — not just execution speed, but depth of thinking. Pattern recognition across buyer psychology, conversion data, copy, and design that no single-discipline specialist could process manually. The output isn't faster work. It's smarter architecture.
The result is a complete 360° marketing funnel — a system that attracts strangers, converts them into buyers, and turns buyers into the people who send you more. Most people build the middle. I build all three.
Point.
Stand out. Be remembered. Be trusted.
Before anyone buys, they have to believe you're different — and that you're the right choice. That means finding your real USP, sharpening what makes your offer genuinely distinct, and building a brand that looks and feels as good as what you actually deliver. Design isn't decoration here. It's the first signal of quality.
Line.
The path. From curious to converting.
A funnel isn't a page. It's a sequence — one that meets your buyer where they are, earns their trust at every step, and moves them toward a decision without pressure. We build the path that takes a stranger from "just looking" to "I'm ready" — in a way that feels natural, not pushy.
Plane.
The ecosystem most people never build.
Getting a client costs more every year. The Plane is how you stop depending on that. We build beyond the funnel — into an experience so good that your existing customers become your best marketers. Referrals, repeat buyers, word of mouth. This is the layer most people skip. It's also the most valuable thing you'll ever build.
Most pages get the Point right. Some get the Line. Almost no one builds all three. That's where I work.
How it works
Here's Exactly What Happens
When We Talk.
The conversation
Fair warning — I ask a lot of questions. We get on a call, you walk me through your offer, your buyer, and where the funnel is falling short. I listen, I dig, I probe. By the end of 30 minutes, we both know exactly what the problem is — and whether there's an opportunity worth going after together.
The architecture brief
I go away and come back with a blueprint — the full plan of what we're building, why, and for whom. You review every part of it. Push back if something feels off. We're not moving to the next step until we both agree on exactly what gets built. No assumptions. No surprises.
The design & build
2–4 weeks. I design it, build it, and write it — every pixel, every word, every layout decision made around your specific offer and your specific buyer. You don't have to touch a thing. Just wait for the good news.
Handover
Everything lands in your hands — files, systems, full documentation. The page is yours to run from day one. And if the numbers ever need a nudge down the road? I offer CRO too. Just leaving that there.
Selected work
Step Inside a Deal.
Mockups and concepts — a look at what the work actually looks like.


















Questions
Still Got Something
Stuck in Your Head?
Both. If your current page has the right bones, I'll redesign it. If the structure is wrong from the start, I'll build fresh. We figure that out on the first call — it takes about five minutes to know which direction makes sense.
I work with coaches, educators, consultants, and service providers — anyone with an expertise-based offer. If you're selling knowledge, skills, or transformation, we're likely a fit. If you're selling products or running e-commerce, I'm not the right build.
We talk about range on the first call. It depends on the scope of the page, not the number of deliverables. I don't post pricing publicly because every build is different.
2–4 weeks from brief to handover. Retainers available for ongoing testing and optimisation after the build ships.
First Come.
First Served.
When you come in early, you get me — not a team member, not a subcontractor, not a templated process handed off to someone else. You get my full attention, my thinking, and my time on your build.
As my client base grows, prices go up — and my availability goes down. The people who moved early locked in the best rate and the most direct access to the work.
So here's how it starts: one call, 30 minutes, no pitch. You walk me through your offer and where the funnel is falling short. By the end, you'll know exactly what's missing — and whether I'm the right person to fix it.
Either way, you win.
The best time to reach out was yesterday.
The second best time is right now.
Deal Art Studio.
This is a new studio. But the thinking behind it isn't. Come in early — you get me, not a team, not a templated process. My full attention, on your build. That changes as the roster fills.
Come Say Hi.The deal is always hiding in the architecture.